Case Study: NextRoll scales AI predictive marketing and boosts Shopify customer growth with BairesDev

NextRoll increases Shopify customer sign-ups by 60% with BairesDev

NextRoll, a marketing technology company with an AI predictive marketing platform, needed engineers with deep expertise in statistical tools and Python to hone its machine learning technology. This was required to scale its platform to launch approximately 100,000 ad auctions per second on autopilot. Facing a significant shortage of available talent, NextRoll partnered with BairesDev for a staff augmentation solution to quickly onboard specialized developers.

BairesDev provided NextRoll with 48 nearshore engineers who augmented internal teams across Data Science, BI, and Big Data. This integration allowed NextRoll to rapidly scale its operations to meet its goal of serving 50 billion ad impressions per day. As a result of the work done by BairesDev, the number of Shopify customers joining NextRoll's platform increased by 60% over the seven-year engagement.

NextRoll