Case Study: KINESSO achieves actionable marketing insights with BairesDev’s Marketing Intelligence Engine

KINESSO cuts marketing reporting friction over 6 years with BairesDev

The customer, KINESSO, a performance agency for IPG Media Brands, needed to migrate to a more efficient ETL tool to integrate disparate data streams from major ad platforms and create customizable KPI dashboards for its clients. To meet this challenge, KINESSO partnered with vendor BairesDev using their staff augmentation service.

BairesDev provided senior data engineers and a data analyst who developed a custom SQL ETL tool and built customizable Tableau dashboards. The solution implemented by BairesDev resulted in the development of a new Marketing Intelligence Engine product that generates actionable insights. This allowed KINESSO's clients to access aggregated data on-demand and saved customers money by consolidating different data analytics into a single platform.

KINESSO