Case Study: AdRoll scales AI predictive marketing and boosts Shopify customer growth with BairesDev

BairesDev supports their marketing platform with full-stack development

AdRoll, part of NextRoll, needed engineers with strong statistical and Python expertise to improve its machine-learning and predictive analytics platform, which powers roughly 100,000 ad auctions per second. To address the shortage of qualified Python developers and speed onboarding, the company partnered with BairesDev through a staff augmentation model.

BairesDev augmented NextRoll’s internal Data Science, BI, Applications, RTB, Infrastructure, Solutions Engineering, and Big Data teams with nearshore engineers across multiple specialties. Over seven years, BairesDev scaled the engagement to 48 engineers and helped increase the number of Shopify customers joining NextRoll’s platform by 60%, while supporting the company’s ability to serve 50 billion ad impressions per day.

AdRoll

Patrick Mee

VP of Engineering