Case Study: On The Border boosts brand sentiment with Bailey Lauerman

On The Border lifts brand sentiment 74% with Bailey Lauerman

The customer, On the Border, faced a challenge with a 43% spike in negative brand sentiment as parents felt judged and overwhelmed when dining out with kids. The vendor, Bailey Lauerman, was tasked with helping the fast-casual restaurant reestablish relevance and reconnect with modern families in a saturated market.

Bailey Lauerman's solution was a social-first campaign that partnered with parenting influencers to create relatable content embracing the chaos of family dinners. This approach successfully flipped the narrative, resulting in a significant 74% lift in brand sentiment for On the Border.

On the Border