Case Study: Yuengling Refreshes Packaging and Launches New Beers with Bailey Brand Consulting

Yuengling refreshes 3 core beers and launches 2 new products with Bailey Brand Consulting

Yuengling, America's oldest brewery, partnered with Bailey Brand Consulting to increase brand awareness and leverage its heritage. The challenge was to refresh the packaging for its three core beers, which had not been updated in nearly 30 years, and to launch new products to grow in key market categories.

Bailey Brand Consulting conducted extensive consumer research and developed a modernized visual strategy to refocus the packaging on the brand's storied past. The solution included a complete packaging design refresh and the development of two new products, Golden Pilsner and Flight. As a result, Yuengling successfully launched these bold additions to its core lineup, opening the brand to new markets and incremental consumers.

Yuengling