Case Study: Ply Gem unifies its brand experience with Bailey Brand Consulting

Ply Gem unifies a portfolio of 8 product categories with Bailey Brand Consulting

Ply Gem, a portfolio of building product brands owned by Cornerstone Building Brands, faced the challenge of unifying its diverse range of products under a single, cohesive brand identity. With inconsistent messaging and visual assets across different audiences and product categories, they partnered with Bailey Brand Consulting to develop a comprehensive brand platform and storytelling framework.

Bailey Brand Consulting developed a new brand strategy for Ply Gem, built around four strategic pillars and supported by a complete visual identity system and a detailed brand playbook. The solution provided internal teams and external partners with the tools needed for consistent storytelling, resulting in a unified brand experience, strengthened market positioning, and a scalable framework centered on the promise of "The Total Designed Exterior."

Ply Gem