Case Study: OPEX evolves its brand and unifies its messaging with Bailey Brand Consulting

OPEX launches Infinity at MODEX 2021 with Bailey Brand Consulting after 45+ years of growth

OPEX, an industry-leading innovator in warehouse and document automation, had a nearly 50-year legacy but found its brand needed to evolve to keep pace with market changes and connect with customers. The company partnered with Bailey Brand Consulting to harness its historic strengths, reshape perceptions, unify communications, and define a singular organizational purpose.

Bailey Brand Consulting conducted stakeholder interviews, facility tours, and extensive market research to understand the brand's challenges. They developed a new brand strategy and market-specific messaging, culminating in a new visual identity and brand system. This new look was launched with the OPEX Infinity™ warehouse solution at a major trade show. The internal rollout successfully captured the hearts and minds of the entire OPEX team, unifying its product lines and creating a cohesive market identity.

OPEX