Case Study: Elixir Strings modernizes packaging and elevates brand impact with Bailey Brand Consulting

Elixir Strings boosts package facings 16% with Bailey Brand Consulting

Elixir Strings, a manufacturer of musical instrument strings, partnered with Bailey Brand Consulting to modernize its brand and packaging for a new generation of musicians. The challenge was to update the brand's look and feel, streamline its packaging, and create authentic content without losing its trusted heritage, in order to better connect with players both on retail shelves and online.

Bailey Brand Consulting developed an integrated solution that included a new visual identity, redesigned packaging with a proprietary structure, and a library of authentic content. The results were a more premium brand expression and significant measurable improvements: a 9% reduction in paperboard use, a 29% increase in packages per pallet, and a 25% increase in the number of packages that can fit on a retail shelf. This renewed brand foundation also successfully set the stage for the launch of Elixir's new top-of-the-line product, Elixir Attune.

Elixir Strings