Case Study: Dorset Tea achieves viral nationwide buzz with In The Bag PR

Dorset Tea makes Knob noshing go viral with In The Bag PR, trending on Twitter and airing on BBC Radio 1, 2 and 4

The customer, Dorset Tea, a locally based but nationally known tea brand, engaged vendor In The Bag PR for PR and event management services. Their challenge was to raise awareness for their "Knob noshing" online competition, an initiative to spread cheer during lockdown and raise money for the local Weldmar Hospice charity, with the goal of turning the local event into a national sensation.

In The Bag PR implemented an exhaustive PR campaign that secured coverage across online, print, TV, and radio platforms. The campaign went viral on the day of the event, trending on Twitter and being covered by major online platforms. Post-event, the story was featured on major BBC and ITV news channels and across BBC radio stations, successfully achieving national recognition for the local initiative.

Dorset Tea