Case Study: Polo Ralph Lauren drives $200K in opening-week sales with Baesman

The best way to build interest in a new Polo flagship store? Put the brand’s greatest asset to work

Polo Ralph Lauren partnered with Baesman to create a unique, functional direct marketing piece for the grand opening of a new flagship store. The goal was to drive traffic, encourage purchases, and meet opening-week sales targets with a campaign tailored to the brand’s target customer.

Baesman designed, printed, and helped execute a die-cut promotional handout featuring Polo’s iconic logo on the front and a discount coupon on the back, distributed in high-traffic areas near transit and shopping destinations. The campaign helped generate strong store traffic and sales, with opening-week sales coming in 60% above expectation and reaching roughly $200,000 in revenue.

Polo Ralph Lauren

Frank Bellina

Director of Marketing