Case Study: Stanley Steemer boosts response rates and online bookings with Baesman

Stanley Steemer had no problem deploying multiple campaigns per year, but they lacked the ability to analyze the metrics necessary to gauge performance

Stanley Steemer partnered with Baesman to address a challenge in managing multiple marketing campaigns without the analytics needed to measure performance. The customer also needed a more organized CRM strategy that could support the unique goals, budgets, and capabilities of each branch and franchise location.

Baesman upgraded and streamlined Stanley Steemer’s customer database, built profile analysis to uncover lifecycle opportunities, and implemented a coordinated email and direct mail marketing plan with reporting and KPI support. The result was a 200% increase in response rates in one direct mail campaign and a 23% lift in online bookings, giving Stanley Steemer clearer insight into marketing ROI.

Stanley Steemer

Justin Bates

President