Case Study: Stanley Steemer Achieves 200% Higher Response Rates with Baesman CRM and Multichannel Marketing

Stanley Steemer boosts SMS-driven online booking revenue 113% with Baesman

Baesman partnered with Stanley Steemer to modernize its customer relationship management strategy. The challenge was to move beyond a fragmented marketing approach and better connect with customers across multiple channels.

The solution was a holistic, data-led CRM approach that integrated email, SMS, and direct mail into a unified performance engine. Baesman's strategy drove significant results, including a 113% increase in SMS-attributed online booking revenue, a 9% increase in email ROI, and a 22% increase in direct mail ROI.

Stanley Steemer