Case Study: Shoe Carnival boosts loyalty enrollment and sales with Baesman

Shoe Carnival grows loyalty members to 6.1 million with Baesman

Shoe Carnival, a major footwear retailer with over 400 stores, needed to completely refresh its Shoe Perks loyalty program. Their challenge was to increase enrollment, improve customer engagement, and create a seamless multi-channel experience for its members. They partnered with the vendor Baesman to address these priorities.

Baesman overhauled the program by revamping the member database and benefits, and by establishing an online account portal. The solution delivered exceptional results: the loyalty program exploded to over 6.1 million members, with active buyers increasing 138% and the email list growing 273% in a single year. Most significantly, Baesman helped Shoe Carnival achieve a major sales impact, as loyalty members now spend 29% more than non-members and accounted for 43% of all sales.

Shoe Carnival