Case Study: rag & bone boosts customer acquisition and data capture with Baesman

Rag & Bone launched DTC to complement their wholesale strategy and build brand image

rag & bone, the New York fashion brand, launched direct-to-consumer to complement its wholesale strategy and strengthen brand image. To support this shift, Baesman helped build a CRM program focused on omnichannel database customers and a customer profile to better understand consumer behavior and the path to purchase.

Baesman used transactional analysis and direct mail to drive acquisition and reactivation efforts, using the customer profile as the foundation for targeting. The result was a 15% lift in new customer revenue, a 50% increase in POS data capture, and 13% of sales attributed to reactivated lapsed buyers.

rag & bone