Case Study: rag & bone boosts customer acquisition and data capture with Baesman CRM analytics

rag & bone boosts new customer revenue 15% with Baesman

rag & bone sought to launch a direct-to-consumer (DTC) operation to complement their wholesale strategy and build their brand. Their challenge was to unify customer data, understand consumer behavior, and acquire new customers. To address this, they partnered with vendor Baesman for a CRM program and customer data analytics service.

Baesman implemented an omnichannel CRM strategy and created a comprehensive customer profile to provide a better view of the consumer. The solution included direct mail to reactivate lapsed buyers and increase data capture. As a result, Baesman helped rag & bone achieve a 15% lift in new customer revenue, a 50% increase in point-of-sale data capture, and attributed 13% of sales to reactivated customers. The program also cut traditional print and shipping costs by 50%.

rag & bone