Case Study: Polo Ralph Lauren boosts flagship opening sales with Baesman print marketing

Polo Ralph Lauren boosts opening-week sales by 60% with Baesman

Polo Ralph Lauren faced the challenge of generating traffic and stimulating sales for the grand opening of a new flagship store. They partnered with vendor Baesman to develop a unique direct marketing concept tailored to their target audience.

Baesman created a sleek, die-cut promotional handout featuring Polo's iconic logo on the front and a discount coupon on the back. This piece was distributed in high-traffic areas and its high-end finishing made it so attractive that many customers kept it as a collectible. The solution implemented by Baesman drove $200,000 in opening-week sales, which was 60% higher than expectations.

Polo Ralph Lauren