Case Study: Lane Bryant cuts POP fulfillment costs and inventory with Baesman’s SOS system

Lane Bryant cuts POP program costs by 50% with Baesman

The apparel retailer Lane Bryant faced challenges with its inefficient and costly in-store signage fulfillment process. Their manual system required excessive time from store and marketing managers, leading to high costs and inventory waste. To address this, they partnered with vendor Baesman for an automated solution.

Baesman implemented its Sign Ordering System (SOS), an online portal that automated the ordering and fulfillment process. This solution reduced Lane Bryant's overall program costs and freight expenses by 50% and cut in-store inventory by 90%. The system also improved accountability and accuracy while freeing up staff time. Baesman's solution successfully streamlined the retailer's operations.

Lane Bryant