Case Study: Kate Spade achieves 15% above-plan customer acquisition with Baesman Retail CRM and Customer Data Analytics

Kate Spade exceeds revenue and brand growth goals by 15% with Baesman

Kate Spade, a luxury women's apparel and accessories brand, sought to acquire and retain a new generation of customers. To meet this challenge, they partnered with vendor Baesman for a retail CRM and customer data analytics service to better leverage their customer data.

Baesman implemented a unique, multi-sourced testing strategy that compiled all customer data into a single view to analyze spending behavior and identify valuable prospect segments. This solution from Baesman helped Kate Spade's customer acquisition perform 15% above plan, allowing the brand to exceed its goals for revenue and brand growth.

Kate Spade