Case Study: Huntington National Bank achieves 200% higher response rates and $500,000 in savings with Baesman Direct Mail Optimization

Huntington National Bank boosts direct mail response rates by 200% with Baesman

Huntington National Bank, a major bank operating primarily in the US Midwest, faced the challenge of optimizing its underperforming, large-scale direct mail program. The bank's significant annual marketing investment was yielding little return. They partnered with vendor Baesman to decrease costs and increase direct mail efficiencies, including response rates and overall ROI.

Baesman implemented a full-scale audit and recommended increasing personalization through variable data printing (VDP). This solution allowed for variable color images and text and involved testing different formats to maximize cost efficiencies. As a result, Baesman helped Huntington National Bank achieve a 200% increase in response rates in one campaign, a 200% increase in speed to market, and $500,000 in savings after just one year.

Huntington National Bank