Case Study: Charming Charlie saves $500K and scales marketing production with Baesman

Charming Charlie turned to us for higher-quality, cost-effective marketing production to meet its fast-growing needs

Charming Charlie, the fashion retailer, needed a better way to produce POS signage and other marketing materials as it rapidly expanded. Baesman helped address challenges around inconsistent quality, high costs, and slow turnaround times that came with the company’s original processes and vendors.

Baesman implemented a one-stop-shop for scalable printing and distribution of key marketing assets, improving quality consistency while speeding production and delivery. The switch in printing method for POS signage saved Charming Charlie nearly $500,000 in 12 months, helping support continued growth to more than 280 stores nationwide.

Charming Charlie