Case Study: Charming Charlie saves nearly $500K with Baesman print and fulfillment

Charming Charlie saves nearly $500,000 in a year with Baesman

Charming Charlie, a rapidly expanding fashion retailer, faced significant challenges with the quality, cost, and speed of producing and distributing its in-store marketing materials and POS signage as it grew from 10 to over 100 stores. The company turned to vendor Baesman for a higher-quality and more cost-effective marketing production and fulfillment solution to meet these fast-growing needs.

Baesman established a one-stop-shop for scalable printing and distribution, which streamlined processes and implemented more efficient printing methods. This solution saved Charming Charlie nearly $500,000 in a single 12-month period, while also improving quality and consistency. Additionally, Baesman helped reduce program, freight, and warehousing costs by nearly 50% and contributed to the company's continued growth to over 280 stores nationwide.

Charming Charlie