Case Study: Kate Spade achieves revenue and brand growth with Baesman

Better data helps Kate Spade find and retain new customers

Kate Spade, the luxury women’s apparel and accessories brand, needed a more effective way to acquire new customers and retain them as competition for the next generation of shoppers intensified. To address this challenge, the company turned to Baesman for help with customer data integration, analytics, and acquisition strategy.

Baesman developed a multi-sourced testing strategy that brought customer data into SAS, consolidated data into a single view, analyzed spending behavior, and created acquisition matchback logic and supporting tests. With this segmented prospect strategy in place, Kate Spade exceeded its revenue and brand growth goals, finishing 15% above plan.

Kate Spade