Case Study: American Girl achieves 20% of year-one enrollment in one month with Baesman’s AG Rewards loyalty program

American Girl boosts year-one enrollment 20% in the first month with Baesman

The customer, American Girl, is an iconic toy brand that sought to create a loyalty program to match its customers' passion. They partnered with the vendor, Baesman, to design a program that would increase purchase frequency, improve retention, and boost enrollment.

Baesman implemented a data-driven loyalty program solution, performing an in-depth analysis to ensure financial viability and personalization. The results were significant, with the program achieving 20% of its first-year enrollment goal in just one month. Additionally, American Girl saw a 138% increase in active buyers and a 15% rise in customer acquisition.

American Girl