Case Study: Russell Innovation Center for Entrepreneurs boosts Black business growth with Badie Designs

Russell Innovation Center for Entrepreneurs launches a portal and booking system with Badie Designs to support 1,000 Black-owned businesses

The Russell Innovation Center for Entrepreneurs (RICE), a not-for-profit business incubator in Atlanta, faced challenges with an outdated website and inconsistent branding. Their site lacked essential information, online donation capabilities, and interactive features, hindering stakeholder engagement. To address these issues, RICE partnered with Badie Designs for a comprehensive solution involving brand identity, website redesign, and portal development.

Badie Designs implemented a new website with an intuitive booking system, a stakeholder portal, and an online directory for Black-owned businesses. They integrated a custom CRM and streamlined processes for events and donations. The vendor's work resulted in a more functional and visually engaging platform. The overarching impact of RICE's refreshed ecosystem, supported by Badie Designs, aims to accelerate 1,000 Black-owned businesses, create 3,000 jobs, and generate $2 billion in new economic value by 2034.

Russell Innovation Center for Entrepreneurs