Case Study: J.Grob achieves increased sales efficiency and profitability with Badger Maps

Wholesaler Uses Badger to Drive Sales Team Results

JGROB, an East Coast wholesaler founded in 1979 that represents 30 brands across nine states, struggled to manage accounts and territories using paper and spreadsheets. Reps couldn’t access or act on territory data in the field, couldn’t visualize accounts by product, and managers lacked clear oversight—creating inefficiency, confusion, and lost sales opportunities.

Implementing Badger Maps gave JGROB real-time territory visualization, color-coded product views, lead/prospect/customer filters, calendar integration with push appointments, and rep-focused brand assignments. Combined with hands-on customization from Badger’s customer success team, the changes boosted productivity and profitability, increased appointment volume and rep satisfaction, and enabled the company to retrain reps for more efficient field selling.

J.Grob

Dylan Schauben

J.Grob