Case Study: Össur achieves higher sales productivity and increased CRM adoption with Badger Maps

Ossur - Customer Case Study

Össur, a global leader in non-invasive orthopedics, needed a mobile sales tool that would help reps visualize territories, integrate with CRM and schedules, and support team collaboration. Their field teams struggled with heavy Excel-based processes, desktop-focused CRM limitations, and gaps in finding new leads or filling downtime—issues that constrained sales activity and customer engagement.

Össur implemented Badger Maps to provide proximity lead generation, territory filters and mobile CRM access, letting reps discover hidden accounts and target under-served areas (examples include a new Michigan customer and renewed visits in Miami). Within a year the team reported higher sales productivity, reduced administrative work, stronger CRM adoption and enthusiastic user uptake across the field force.

Ossur

Imran Rafique

Senior Analyst of Enterprise Mobility