Case Study: The Lake Companies achieves 50% more qualified opportunities with Badger Maps

How the Lake Companies Doubled New Leads

The Lake Companies, a leading Midwest provider of ERP solutions, tasked Business Development Rep James Wendt with hunting and qualifying new accounts across a large, complex territory. He struggled with unactionable CRM data, time-consuming qualification, inefficient routing and missed nearby prospects—forcing him to spend hours sifting through leads instead of selling.

By adopting Badger Maps to upload data, optimize routes, run quick “Places” searches and prioritize active opportunities, James rebuilt his field process. The app cut hours from his routing, helped him find prospects he would have missed, streamlined onboarding and ultimately enabled him to qualify about 50% more new opportunities while fitting more productive meetings into each day.

The Lake Companies

James Wendt

Business Development Rep