Case Study: The Honest Kitchen achieves 15% business growth and faster sales cycles with Badger Maps

How The Honest Kitchen Improved Their Sales Strategy and Empowered Their Reps

The Honest Kitchen, a San Diego maker of natural, human‑grade pet food with a nationwide client base, relied on a ~15‑person sales team to cover the U.S. and Canada. Facing poor field visibility, slow monthly sales reporting, and inefficient routing and admin work, management lacked a data‑driven way to place a fast‑coming new product and to make reps’ customer meetings more productive.

After piloting and rolling out Badger, the team was fully trained within a month and began using route optimization, account notes, and check‑ins to prioritize high‑potential customers and shorten sales cycles. The increased field visibility let managers reallocate effort by territory, contributing to 15% overall business growth (about 33% attributed to Badger), faster sales cycles, and successful placement of the new product in 80% of top target stores.

The Honest Kitchen

Elwin Warsh

Strategic Sales Analyst