Case Study: Sunset Industrial Parts achieves 30% sales growth with Badger Maps

How Sunset Industrial Parts increased Sales by 30% with Badger Maps

Sunset Industrial Parts, a 25-year power-transmission and hose distributor led by CEO James Stratmann, struggled with a disorganized sales process: reps relied on paper notes and spreadsheets, James spent up to two hours a day planning territory routes, and the team had no reliable way to prioritize accounts or track results.

By adopting Badger Maps and uploading their customer data, Sunset instantly gained optimized routing (route planning dropped from two hours to five minutes using the Lasso tool) and unified, automated check-ins for field visits. The change freed up about 8 extra selling hours per rep per week, boosted selling efficiency, and drove a 30% increase in sales while making performance tracking and forecasting far more reliable.

Sunset Industrial Parts

James Stratmann

President