Case Study: L’Oréal achieves 50% faster training and better data collection with Badger Maps

How L'Oréal Reduced Training Time by 50%

L’Oréal, the global personal care brand, needed a way to scale field sales more efficiently as it grew. New reps were taking up to 12 months to become fully productive, and the team also needed better communication, territory management, and data collection across a large sales organization. Badger Maps was used as the mobile CRM and sales enablement tool to support onboarding and field operations.

Badger Maps helped L’Oréal streamline daily planning, customer data access, routing, and territory visualization for its reps. The results were significant: training time was cut by 50%, data collection increased by 14% within two months, and the team generated more than 1,500 market research reports each month.

L’Oreal

Kellie Glenister

Director of Sales Operations, L’oreal