Case Study: Kerr increases prospecting appointments by 2 per rep per day and doubles sales efficiency with Badger Maps

How Kerr Increased Prospecting Appointments By 2 Meetings Per Field Rep Per Day

Kerr Dental, the dental division of Danaher Corporation, is a Fortune 500 medical device supplier with hundreds of field sales reps. Although Kerr had a large Microsoft Dynamics CRM dataset, reps couldn’t effectively access or act on that data in the field—existing tools produced only static “snapshots” and didn’t help reps find prospects or plan efficient routes.

Kerr integrated Badger Maps with Microsoft Dynamics to give reps mobile, visual territory maps, live CRM syncing, route optimization and easy check-ins. The move drove a 50% increase in CRM usage, a 57% rise in prospect meetings, a 90% higher targeted meeting close rate, and more than a 100% gain in sales efficiency—each rep now sees 2 more accounts and books about 2 extra prospecting appointments per day.

Kerr

Brandon Arsenault

Director Sales Operations