Case Study: GeoSearch achieves doubled opportunities and 1,000+ qualified leads with Badger Maps

How GeoSearch Increased Their Customer Meetings And Optimized Their Territory Management With Badger Maps

GeoSearch is a family-owned GIS company that supports environmental risk assessment for commercial real estate developers. Their eight-person, field-heavy sales team was hampered by CRM geocoding problems, limited prospecting beyond city borders, time-consuming filtering, and messy data that forced costly revisits and inefficient territory coverage.

After piloting Badger Maps and rolling it out team-wide, GeoSearch gained easy-to-use mapping, integrated lead generation, and custom filters that cleaned data and optimized territories. The team identified over 1,000 new qualified leads, doubled sales opportunities, cut planning time roughly in half (about three hours saved per rep per week), turned downtime into extra meetings, and achieved rapid adoption with measurable ROI.

GeoSearch

Brian Morgan

Director of Sales