Case Study: Danaher Corporation achieves 50% increase in CRM usage and over 100% increase in sales efficiency with Badger Maps

How Danaher Increased CRM Usage by 50%

Danaher’s dental division, part of a Fortune 500 medical device company, struggled to make its Microsoft Dynamics CRM usable for field reps — data was abundant but inaccessible on the road and existing tools didn’t present it in a business-ready way. Reps needed live, mobile access to account information, territory context, and a simple way to sync field activity back to the CRM.

By integrating Badger Maps with Dynamics, Danaher gave reps an intuitive mobile interface that visualized CRM data, enabled live sync/check-ins, route optimization and targeted segmentation. The result: CRM usage rose 50%, prospect meetings jumped 57%, targeted meeting close rates improved 90%, sales efficiency more than doubled, and each rep gained roughly 2 more accounts and 2 extra prospecting appointments per day.

Danaher Corporation