Case Study: Colonial Life doubles revenue and boosts productivity with Badger Maps

How Colonial Life Doubled their Revenue with Badger Maps

Colonial Life & Accident Insurance Company, a provider of employee benefits to more than 85,000 businesses, struggled in its Tulsa branch with a young, frequently hired sales force that lacked territory organization. Agents spent hours in off‑time preparing for calls, missed follow‑ups, and worked reactively without a system tying their activity to accounts, which hurt productivity and sales.

By adopting Badger Maps—a visual mapping tool that also functions as a CRM—manager Derrick Green standardized onboarding, lead generation, routing and reporting. The platform cut territory training to minutes, enabled targeted prospecting and check‑in tracking, and delivered measurable gains: new agents train 75% faster, opportunity discovery rose 50%, productivity improved 40%, and revenue doubled year‑over‑year.

Colonial Life

Derrick Green

District General Agent