Case Study: Anchor Packaging achieves $900,000 revenue increase and triples sales meetings with Badger Maps

How Anchor Packaging Increased Revenue by 900K with Badger

Anchor Packaging, a leading manufacturer of food-storage and takeout containers, needed to get its product in front of more buyers during a 12-week summer sales push. After hiring independent reps across the U.S., the company struggled to manage a dispersed field team, coordinate territories, and ensure reps were making efficient, productive calls.

Anchor implemented Badger Maps for territory visualization, route optimization, lead generation, and real‑time check-ins, giving reps daily routes and managers instant activity reports. Over three months they cut driving time in half, tripled sales meetings, saved about three administrative hours per rep each week, uncovered hundreds of leads, and generated $900,000 in incremental revenue.

Anchor Packaging

Jeff Speerstra

District Manager