Case Study: Grad Solutions achieves 50 meetings per week per rep and seamless territory transitions with Badger Maps

Grad Solutions Uses Badger Maps to Get 50 Meetings a Week

Grad Solutions is a state-funded Education Management Organization in Arizona that helps students who’ve fallen through the cracks earn high school diplomas. With just four field reps covering the entire state, the sales team lacked a CRM, routing system, and field-data feedback, causing wasted travel time, missed opportunities, and difficulty transferring territories and onboarding new reps—yet the team needed to hit a target of 50 meetings per week per rep.

By adopting Badger Maps, Grad Solutions implemented routing, lightweight CRM features, shared notes, and a cluster (Lasso) tool almost overnight. Reps gained better visibility and route efficiency, enabling consistent 10-meeting days (50 per week), exponential territory coverage, seamless rep turnover, faster onboarding, and measurable ROI for management.

Grad Solutions

Steve Crooks

Director of Business Development