Case Study: Drinkwater Products achieves 40% growth and faster sales cycles with Badger Maps

Drinkwater Products Speed Up Sales Cycles with Badger Maps

Drinkwater Products is a family-owned distributor of pipeline pigging solutions serving the Southern U.S. for over 30 years. When new leadership took over, their four-person outside sales team was bogged down by manual processes—no CRM, Word docs, QuickBooks address copies and MapQuest routing—which caused long planning times, missed meetings and inefficient coverage across 11 states.

After piloting and rolling out Badger Maps, Drinkwater mass-imported 5,000 customers, trained reps quickly, and gained realtime route planning, notes and check-ins in the field. The team now trains new reps 50% faster, plans routes 90% faster, makes 20–25% more sales calls, and saw 40% growth last year; Craig estimates about 10% of the sales lift is directly attributable to Badger.

Drinkwater Products

Craig Brentlinger

Director of Operations