Case Study: Cutter & Buck achieves 22% annual revenue growth with Badger Maps

Cutter & Buck Boosts Annual Revenue by 22% with Badger Maps

Cutter & Buck is a Seattle-based premium sportswear company that grew into a nearly $120M global lifestyle brand. Its corporate promotion sales team—running through 25,000+ distributors—needed better visibility and accountability in the field to hit a goal of 20 in-person distributor visits per rep per week, but had no CRM or reliable way to track reps’ activity.

By implementing Badger Maps, reps gained route optimization, map-based visualization and check-in tracking to prioritize accounts, cut drive time and measure field activity. Weekly meetings per rep rose from 12 to 20, territory coverage and coaching improved, the program expanded to other divisions, and Cutter & Buck saw a 22% increase in annual revenue.

Cutter & Buck

Brad Moxley

Business Development Manager