Case Study: Cargill achieves 5% animal nutrition revenue growth with Badger Maps

Cargill Bolsters Animal Nutrition Revenue by 5% with Badger Maps

Cargill’s Animal Nutrition business, led by Matthew Brooks, manages 29 field reps serving roughly 3,000 retail accounts across the U.S. The team relied on Microsoft Streets & Trips and Excel for planning, which was slow and inflexible—initial route planning took two days, daily prep was lengthy, reps covered large distances, and that inefficiency contributed to fewer customer visits and safety concerns on the road.

After adopting Badger Maps, Cargill cut initial route-building to about 3 hours and daily prep to minutes, increased weekly customer meetings from ~12 to 20, and shortened territory cycles from seven weeks to five. The more efficient routes and in-app accountability drove a 5% lift in annual sales (with a 9% gain in premium feed), reduced driving time, and improved rep safety and onboarding.

Cargill

Matthew Brooks

Business Development Manager