Case Study: United Egg Producers strengthens cage-free authority with Bader Rutter

United Egg Producers reaches 50,000+ retail influencers with Bader Rutter

United Egg Producers, a major agricultural cooperative selling nearly 11 of every dozen eggs in America, faced a critical challenge. Despite setting industry standards for cage-free eggs, it lacked visibility as retailers pledged to go 100% cage-free by 2025. UEP had never run a marketing campaign and needed to assert its authority to protect its members' futures. Bader Rutter was engaged to address this challenge.

Bader Rutter developed the "Unscrambled Egg" campaign, a smart and witty strategy targeting key retail partners like Walmart, Kroger, and Publix. The solution used targeted content across LinkedIn, YouTube, and print to educate over 50,000 retail influencers. Bader Rutter also empowered UEP's producer network by creating shareable content for them to use in meetings. This unified effort successfully established UEP as the expert in cage-free welfare.

United Egg Producers