Case Study: Corteva Agriscience engages millennial moms with Bader Rutter

Pioneer earns 2.3 million impressions with Bader Rutter

The customer Pioneer, a major agricultural company, faced the challenge of connecting with skeptical millennial moms who distrusted large corporations and held negative perceptions of big agriculture. To address this, they partnered with vendor Bader Rutter on a brand communications and experience marketing initiative.

Bader Rutter's solution was to create the "Plate-Wise" blog series, featuring content from the company's own millennial parents to provide credible information rather than corporate messaging. This content was supported by a comprehensive digital strategy including social media, native advertising, SEO, SEM, and a programmatic buy across 4,000 sites. The campaign earned 2.3 million impressions, more than doubled industry CTR benchmarks, and achieved an average time on-site of 3 minutes and 27 seconds, demonstrating the high value of the content to the target audience.

Pioneer