Case Study: McCain Foodservice drives nearly 700 leads with Bader Rutter’s EPIC Mini Mashers launch

McCain Foodservice earns almost 700 leads with Bader Rutter

McCain Foodservice, the world's largest manufacturer of frozen potato products, needed to intrigue its foodservice channel with the launch of its newest innovation, Mini Mashers™. The challenge was to generate excitement and engagement among restaurant operators for the new versatile potato bites.

The vendor, Bader Rutter, created the EPIC Throwdown, a multi-city cooking competition between chefs that culminated in a live finale at a major restaurant trade show. This solution generated significant buzz, nearly 700 leads, and extensive trade coverage. The campaign was so successful that Bader Rutter was immediately asked to secure a larger presence for McCain's next show appearance.

McCain Foodservice