Case Study: Courage MKE drives record fundraising with Bader Rutter's Courage+ brand relaunch

Courage MKE boosts gala fundraising 62% with Bader Rutter

The customer, Courage MKE, was a Milwaukee-based organization supporting homeless LGBTQ+ youth. Its original name and branding were geographically limiting, holding the organization back from expanding its mission and reach. The vendor, Bader Rutter, was engaged to execute a brand relaunch to overcome this challenge.

Bader Rutter developed a new brand identity, renaming the organization Courage+ to remove the Milwaukee-specific reference and incorporate a symbol from the LGBTQ+ community. The design was made simple, iconic, and vibrant to appeal to both donors and youth. The solution drove a 62% increase in fundraising at the relaunch gala, achieving the largest event in the organization's history.

Courage MKE