Case Study: Brevant Seeds launches a breakthrough brand with Bader Rutter

Brevant Seeds launches a new brand in 90 days with Bader Rutter

Brevant Seeds faced the challenge of launching an entirely new seed brand and building a fan base in a crowded category that had seen no new brands in 25 years. They needed to accomplish this major undertaking in just 90 days and under total secrecy, a challenge further complicated by the onset of the COVID-19 pandemic. To meet this goal, they partnered with the marketing vendor Bader Rutter.

Bader Rutter developed a complete multichannel campaign themed around disruption, treating retailers as partners. The solution included a new website, video, direct mail, email, print, radio, social content, and media relations. The results were significant, earning 4.95 million digital impressions in 14 days, driving over 38,000 website visits, and achieving an email click-through rate 822% above the industry average. The vendor's strategic marketing efforts successfully launched the Brevant Seeds brand.

Brevant Seeds