Bad Dinosaur
56 Case Studies
A Bad Dinosaur Case Study
Soccer PDP, a company focused on youth football development, faced the challenge of providing professional-level performance analytics to grassroots clubs. Their goal was to help young players improve and cope with the disappointment of being released from elite academies. They approached Bad Dinosaur to develop a scalable web application to replace their proof-of-concept spreadsheet system.
Bad Dinosaur designed and developed a data-heavy yet child-friendly web app, incorporating gamification elements to engage its young target audience. The solution included features for physiological, psychological, technical, and nutritional assessments, along with a dashboard for benchmarked results and development plans. The successfully launched app quickly attracted many users in its initial rollout in Scotland, with plans for future expansion.