Case Study: HeyWow achieves automated personalised book creation with Bad Dinosaur

HeyWow automates personalised book creation with Bad Dinosaur, replacing hours of manual Photoshop work

Bad Dinosaur developed an automated personalization tool for HeyWow, a small independent publisher creating personalized picture books for children. The customer's challenge was that its process was entirely manual; a co-founder was spending immense time manually cropping, editing, and inserting each child's photo into every book, severely limiting the number of orders they could handle each week.

The solution implemented by Bad Dinosaur was a custom web application that automated the entire book-building process. This allowed customers to upload photos to instantly generate a preview of their personalized book, drastically reducing processing time and manual effort. The results for HeyWow were significant, enabling a successful launch and future growth by automating a previously manual and time-consuming workflow, allowing the founders to focus on expansion.

HeyWow