Case Study: Fresno First Bank achieves national attention and viral engagement with Backstory Creative's NIL commercials

Fresno First Bank earns 2,000 views per hour with Backstory Creative

Fresno First Bank faced the challenge of creating distinctive marketing that would separate it from other businesses and effectively reach its local audience. They partnered with Backstory Creative to leverage video production services, specifically focusing on creating a new series of commercials.

Backstory Creative produced a series of commercials combining the styles of "This is Sportscenter" and "The Office," starring student-athletes and the bank's own CEO. This solution created a unique, welcoming brand persona. The results were significant organic reach, with one commercial peaking at 2,000 views per hour and others achieving over 100,000 views on Twitter and 70,000 on Instagram and Facebook. Backstory Creative's approach successfully generated national media attention for the regional bank.

Fresno First Bank