Case Study: Kingdon Capital boosts marketing efficiency and saves countless hours with Backstop Solutions

Kingdon Capital - Customer Case Study

Kingdon Capital, a hedge fund, was hampered by an outdated, manual system for managing investor correspondence and prospect data that ate up the marketing/IR team’s time and made reporting onerous. To centralize relationship tracking and streamline outreach, Kingdon engaged Backstop Solutions for a centralized correspondence and investor-relationship platform.

Backstop Solutions implemented a single platform with real-time prospect reports, pipeline tracking, custom activity dashboards, automated bi-weekly report workflows, email campaign automation, and document management. As a result, Backstop Solutions gave Kingdon Capital clearer insight into investor data, improved marketing and sales efficiency, and helped the firm “save countless hours per month” by automating formerly manual reporting and relationship tracking.

Kingdon Capital

Kingdon Capital

IR Associate