Case Study: MCP Alternative Asset Management achieves enterprise-wide digital transformation and operational efficiencies with Backstop Solutions

How a Global Alternative Asset Management Firm Leverages Backstop for Enterprise-Wide Digital Transformation

MCP Alternative Asset Management, one of Asia’s oldest and largest independent alternative asset managers, faced fragmented data, version-control problems, and an inadequate CRM that hampered collaboration across distributed teams. To unify its data and replace rudimentary CRM workflows, MCP partnered with Backstop Solutions and initially adopted the Backstop CRM platform (later expanding to the Backstop Portal) to serve as a central, real-time repository for documents and client activity.

Backstop Solutions helped MCP move due diligence off spreadsheets onto an online, auditable system with assignable tasks, customizable fields, and automated workflows, while adding robust reporting and a client-facing Backstop Portal. The result was halted version creep, faster cross‑time‑zone collaboration, more granular ad hoc and standardized reporting, greater client transparency, and what MCP describes as an “incredible” return on investment—measurable improvements in operational efficiency, decision-making speed, and standardized processes across the enterprise.

MCP Alternative Asset Management

Todd Kipp

Partner