Case Study: JAL Brand Communications streamlines project management with Backlog

JAL Brand Communications leaves Excel behind

JAL Brand Communications, the team responsible for branding and advertising for Japan Airlines, was managing projects in Excel and email, which made it hard to track progress, standardize formats, and avoid duplicate or outdated files. The web department needed a simple project management tool that developers, designers, and operations staff could all learn quickly.

With Backlog, JAL Brand Communications created a new project for each campaign, attached files directly to issues, and used Gantt charts to monitor progress at a glance. Backlog became their central file and task management system, helping standardize workflows across departments and vendors, eliminate outdated or duplicate assets, and improve efficiency; the company has continued using it successfully for more than three years.

JAL Brand Communications

Ryosaku Kasahara

Group Director of Planning & Promotion, Web Department